The ICE3™ Online Events, Tradeshows and Lead Generation System is designed for companies wishing to host consumer and business online events, virtual trade shows, virtual job fairs and conferences. It provides event managers with an effective channel to easily create Internet-based online events, virtual tradeshows and conferences with the primary objective of lead generation, increasing event participation, revenue creation and improving communication and collaboration between existing and potential customers and the company.

iCongo’s end-to-end solution for online events supports online seminars / webinars, streaming media content, social networking, contextual advertising and sponsor/exhibitor areas backed by an enterprise strength Content Management System, E-Marketing Tools, E-Mail Campaign Management System, Survey Tools, and robust B2B or B2C E-commerce Systems that allows attendees to transact business online with exhibitors should this be a requirement.

The ICE3™ Online Events, Tradeshows and Lead Generation System enables companies to effectively engage a large audience of existing and potential customers.  Exhibitors are able to present their companies, display their products and services in-depth, distribute promotional materials, interact with prospects in real-time and generate valuable contacts and leads.

The platform includes iCongo’s Content Management System, which allows the event organizer and exhibitors to manage and maintain the content of the online event without the use of web programmers.  iCongo’s Content Management System enables content editors to format text, insert graphics, add external links, add tables and lists, insert new pages and maintain static content pages, as well as manage online help pages for attendees and exhibitors.  The Content Manager also enables all exhibitors to effectively create and manage the content of their individual booths. The Online Event Platform includes a public website to promote the event and requires participants wishing to attend the event to register and login. 

Three-dimensional graphic designs of a typical tradeshow environment are standard within the Online Event Platform.  The three-dimensional graphic designs can be selected from iCongo’s library of designs, offering exhibitors the ability to differentiate the look and feel of their online booths within the show.  These images simulate a physical event environment and provide users of the site with event landmarks and visuals that they can easily relate to. 

The Platform includes: A registration system which supports the easy creation of custom questions, a 3D exhibit hall, exhibit booths, exhibitors’ product/service showcase, online chat between attendees as well as private chat between attendees and company representatives, Surveys and Contests within booths, document downloads and more. The database of registrants can be used to target custom marketing materials to those registrants that match certain characteristics/attributes in their profile.

Interactive Attendee Virtual Briefcase: The Virtual Briefcase allows show attendees to easily manage and plan all aspect of their overall event experience. As the attendee browses through the show and see items of interests, such as documents, contacts, etc, they can easily insert these items into their virtual briefcase by clicking on the item. At any time during or after the live event, attendees can instantly access their stored list of contacts, documents, white papers, product materials, etc, by clicking on the virtual briefcase.  They can also view all the exhibitors and sections of the online show which they have visited, and easily update their personal profile.

The Online Event Platform’s comprehensive suite of reporting / lead generation tools provide event organizers and event exhibitors with detailed statistical user information, enabling them to monitor and analyze traffic trends, and qualify leads.  The system’s reporting tools present valuable lead generation information on user activity within the tradeshow environment, including:
• Frequency and length of visits to exhibitor booths
• Click-through rates
• Product/service pages viewed
• Downloaded documents
• Daily and overall tradeshow access by attendees
• Frequency and length of visits to sessions by attendees
• Repeat attendee visitor rates
• Banner impressions and click-throughs

iCongo provides complete online event marketing solutions for organizations in all industries. This includes e-seminars, virtual tradeshow, job fairs and networking components in an end-to-end solution that will generate and qualify leads.

Companies use the ICE3™ Online Events, Tradeshows and Lead Generation System to inform and educate their customer and prospect base about the latest products and services, business partnerships, and new product launches. The iCongo Online Event platform will meet all your needs for lead generation and qualification. Let iCongo help you reach your attendance goals, lead generation goals, and ROI goals with less risk and less cost.

The ICE3™ Online Events, Tradeshows and Lead Generation System allows event organizers to produce multiple events throughout the year and results in numerous benefits including:

• Improved collaboration and communication between customers, potential customers and the company
• Improves recruitment of qualified personnel through virtual job fairs
• Enhanced target marketing
• Increased event ROI
• Robust lead generation

For more information please contact an iCongo Account Executive at  (888) 944-2664